Sunday, March 05, 2006

RANT: Eadward the Great


So remember my remark that Eadward's slogan missed the mark by stating "Fun Fragrances for the Contemporary Woman"?

Well, I emailed Kareema, the company founder, and suggested that she tweak it just a little bit.

Checkout the new slogan...

http://eadward.com/

13 comments:

Justin said...

I have to say the new one is much better. Granted I have never tried any of these fragrances nor have I even heard of the house before today but I think "fun" is a better word to describe fragrances such as Eclectic and Ocean than sophisticated was.

Now, Marlen, we just need you to send out a few more emails to help other companys realize that their slogans can be improved. If only you could help Ralph Lauren realize that "the new fragrance for men" is not a good tagline...

Rutherford said...

that is REALLY funny.

Mark said...

wow Marlen, thats impressive. Now, let's think of some other fragrance houses whos slogan we dislike and we'll get you on their asses too.

I say start with Calvin Klein and tell him that after 21 years, we still don't understand those commercials for "Obsession."

Flora said...

I love it! I have never heard of them either, but how fun for you. (Now of course I must see what they have to offer....damn you, Scenteur 7! Is there no rest for us perfume addicts?)

marlen said...

Justin - OOPS! I made a mistake there, sorry...they had always been "fun" but used to be "for women"...now they're for individuals!

marlen said...

rutherford - do I have some good ideas or what? Just you wait...

marlen said...

mark - don't mess with my existential naked bodies for CK! LOL...I'll start thinking...

marlen said...

Flora - I have a feeling this line is going to get a major facelift, and I can't wait to see what they come up with...Bottom Line: At those prices, it's hard to go wrong!

Mark said...

no, you're right. Existentialism is not dead...or is that chivalry?

Atreau said...

I like it! Not only does it not specify a gender but it also makes it appear as though they're going for a sense of personal independence, for individuals of course.

Victoria said...

Wow! Congrats! Nice to know they are listening.

marlen said...

attreau - right? Clever slogan, now perfected!

marlen said...

victoria - Kareema couldn't have been nicer. I can't wait to see what's next from this company!