- Peppermint Patty's Perfume Posse
- Now Smell This
- Victoria's Own
- Bois de Jasmin
- Beauty News NYC
The feature in the printed trade journal followed photos from the 2006 Fifi awards and listed the websites in a short article that introduced them as follows:
Marketers strive to continually connect with consumers. But here's what happens when consumers continually connect with each other...