So remember my remark that Eadward's slogan missed the mark by stating "Fun Fragrances for the Contemporary Woman"?
Well, I emailed Kareema, the company founder, and suggested that she tweak it just a little bit.
Checkout the new slogan...
http://eadward.com/
12 comments:
I have to say the new one is much better. Granted I have never tried any of these fragrances nor have I even heard of the house before today but I think "fun" is a better word to describe fragrances such as Eclectic and Ocean than sophisticated was.
Now, Marlen, we just need you to send out a few more emails to help other companys realize that their slogans can be improved. If only you could help Ralph Lauren realize that "the new fragrance for men" is not a good tagline...
wow Marlen, thats impressive. Now, let's think of some other fragrance houses whos slogan we dislike and we'll get you on their asses too.
I say start with Calvin Klein and tell him that after 21 years, we still don't understand those commercials for "Obsession."
I love it! I have never heard of them either, but how fun for you. (Now of course I must see what they have to offer....damn you, Scenteur 7! Is there no rest for us perfume addicts?)
Justin - OOPS! I made a mistake there, sorry...they had always been "fun" but used to be "for women"...now they're for individuals!
rutherford - do I have some good ideas or what? Just you wait...
mark - don't mess with my existential naked bodies for CK! LOL...I'll start thinking...
Flora - I have a feeling this line is going to get a major facelift, and I can't wait to see what they come up with...Bottom Line: At those prices, it's hard to go wrong!
no, you're right. Existentialism is not dead...or is that chivalry?
I like it! Not only does it not specify a gender but it also makes it appear as though they're going for a sense of personal independence, for individuals of course.
Wow! Congrats! Nice to know they are listening.
attreau - right? Clever slogan, now perfected!
victoria - Kareema couldn't have been nicer. I can't wait to see what's next from this company!
Post a Comment